Results

Numbers first. Promises never.

Content is what we’re best at. One reel and one 30-day window, straight from Instagram insights. It’s white-label work, so the accounts stay unnamed and the numbers stay untouched.

Our results

People buy followers. Insights tell the real story.

Anyone can buy followers. Nobody can buy this: 97% of the people who watched this reel had never followed the account, and one in ten of them forwarded it to someone. That is what a reel with a storyline does, and it is the only kind we post.

240K

Views on one reel

193K

Different people who watched it

23.1K

Shares. One in ten viewers forwarded it to someone

20.6K

Likes, plus 2.2K saves and 628 reposts

Overview: 240,066 views from 193,613 people, and the curve kept climbing for three weeks instead of spiking once.
Overview240,066 views from 193,613 people, and the curve kept climbing for three weeks instead of spiking once.
Engagement: 23.1K shares. For a wedding business that is the number: the bride forwards it to whoever holds the budget.
Engagement23.1K shares. For a wedding business that is the number: the bride forwards it to whoever holds the budget.
Audience: 97.1% non-followers. You can buy followers. You cannot buy this split.
Audience97.1% non-followers. You can buy followers. You cannot buy this split.
Another reel: 279K views: 279,022 views and 32,157 interactions, with 9.6K shares and 15K saves.
Another reel: 279K views279,022 views and 32,157 interactions, with 9.6K shares and 15K saves.
Views over time: The same reel pulled far ahead of the account’s typical reel from the first day.
Views over timeThe same reel pulled far ahead of the account’s typical reel from the first day.
Retention: A lower skip rate than the account’s usual, and over 31 days of total watch time.
RetentionA lower skip rate than the account’s usual, and over 31 days of total watch time.
One story: 11,663 taps through a single story and 103 link clicks.
One story11,663 taps through a single story and 103 link clicks.

Source: Instagram insights on accounts we run. Top row: one reel, 11 July to 1 August. Bottom row: earlier reels and stories. White-label work, so accounts stay unnamed. Cropped to the numbers, nothing edited.

Why non-followers matter

97% on one reel. 74% across 30 days. All people who didn’t follow yet.

Most wedding accounts post for the people who already follow them: past clients, vendors and family. That doesn’t fill a calendar.

We build content for the people who don’t follow you. When most views reach new people, every reel works as an ad without the ad spend. For a wedding business, that’s families in your city seeing your work before they’ve started looking.

Paid ads work better on top of that, because the family has already seen your work before the ad reaches them.

Content system performance

30-day snapshot. Instagram insights, unedited.

1.4M+

Views in 30 days, all organic with no ad spend behind them

675K+

Unique accounts reached in the same 30 days

14K+

New followers gained in 30 days

74%

Of views came from people who didn’t follow the account

279K

Views on another single reel

32K+

Likes, shares, saves and comments on that reel

Source: Shaunex Group portfolio (2024–2026), Instagram insights, 30-day window. A different window from the hero reel, so nothing is added together.

When you’ll see results

“When does it start working?” Here’s the honest answer.

Month 1

Shot, posted, live.

First shoots done, reels publishing, ads testing, profiles and ratings cleaned up.

Expect: reach climbing and new followers from your city.

Month 2–3

Enquiries start coming.

Content builds on itself. Ads are tuned on real data from month one, and families reach out having already watched your reels.

Expect: steady DMs and calls from families at the right budget.

Month 4+

The name families know.

You’re the name families in your city have already seen. Every wedding feeds the next reel, and the off-season stops being quiet.

Expect: you choose the weddings, not the other way round.

Your move

You’ve seen the numbers. Let’s talk about yours.

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